Summary
URB had an outdated, unclear website lacking trust signals.
2410 created a modern, multilingual, interactive WordPress site.
URB gained a lead-focused platform with strong UX and SEO.
Client story
URB is a trusted water well drilling company in Latvia, known for quality, reliability, and deep expertise in local geological conditions. Their previous site didn’t reflect this - it was outdated, hard to navigate, and lacked credibility.
The new site by 2410 changed that completely. Built to showcase URB’s professionalism, it now presents their services in three languages, highlights regional expertise, and includes interactive tools like a pricing calculator and service map.
With clear communication and strong visuals, URB now confidently connects with clients across Latvia.
Project overview
2410 delivered a comprehensive website for URB, a leading water well drilling service in Latvia, with a focus on clarity, accessibility, and local trust.
The existing website lacked structure and clarity, which posed challenges for both users and SEO visibility. 2410 restructured the site using a WordPress platform and a specialized industry theme, customizing it for multilingual support (LV, RU, EN), clean navigation, and mobile responsiveness.
The homepage was rebuilt as a landing-style page centered around URB’s core offering - professional drilling and turnkey service. A strong message of expertise and trust is reinforced with local references, customer reviews, and visual proof of work.
To enhance user interaction and support the buying process, a pricing calculator was developed, allowing users to estimate costs based on key variables. This was paired with a visual service map, increasing transparency about availability across Latvia.
The blog was redesigned with a more SEO-driven structure, enabling URB to attract organic traffic via educational content and service explanations. All site elements - from images to CTAs - were crafted to guide users toward consultation.
Throughout the process, 2410 provided structured training and ongoing support, ensuring the URB team could manage the site content independently. The end result is a high-performing, multilingual website that reflects URB’s quality and converts visits into leads.
- Andrew, URB
Key features delivered
- Responsive and multilingual website (LV, RU, EN)
- Interactive commercial proposal calculator
- Map with service coverage zones
- Embedded calendar
- Project gallery with grouped visual stories
- Blog section with editable posts
- Customer testimonials section
- Admin access and management documentation
- Integrated contact form
Technology stack
The result
The new site is built to convert
The new website for URB is a powerful combination of functionality and clarity — designed to inform, engage, and convert. It communicates local expertise in water well drilling across Latvia, while making complex services easy to understand for users in LV, RU, and EN.
Note: The project was fully implemented on WordPress, using a niche-specific theme optimized for service-based businesses.
The homepage clearly delivers the core message: “Professional Well Drilling to Full Completion.” It’s built around trust and simplicity, immediately establishing URB as a competent local partner.
Homepage screenshot
Homepage — Core Message: Professional Well Drilling to Full Completion
Interactive tools that support decisions
One of the most impactful features is the interactive pricing calculator. It allows visitors to estimate costs based on parameters like depth and extra services — simplifying what was once a complex quoting process.
Pricing Calculator screenshot
Interactive Pricing Calculator
- Custom logic built into a WordPress plugin
- Supports region-specific pricing
- Fully editable via the admin panel
Local coverage brings transparency
Transparency was key. That’s why an embedded map was added to visualize URB's service coverage. This helps clients instantly understand if the service is available in their region — especially important for a nationwide provider.
Map screenshot
Coverage Map and Service Availability
Tip: Clear availability = less friction in lead generation. It also boosts local SEO with region-focused content.
Optimized for growth
The final delivery wasn’t just a website. It’s a multilingual, SEO-optimized lead machine. Every detail — from blog layout to visual hierarchy — was crafted to guide the visitor and empower the client.
With full admin access and training, URB now controls their content and can scale it to match new offerings. The project stands as a complete digital transformation of a traditional service business.
Result: More visibility. More trust. More leads.
Thinking about building a similar system?
Here are common questions we hear from companies interested in building a project like the one we created for URB. These answers cover typical concerns about collaboration, content, flexibility, and tech - especially for service-based businesses looking to modernize their online presence.
Ideally, you’ll have a general idea of the services you offer, your unique advantages, and some photos or examples of past work. We’ll guide you in structuring this into clear content. If you’re unsure, we’ll help organize everything during the planning phase - even starting from rough notes or existing materials.
Yes. We typically set up multilingual functionality (like Latvian, Russian, and English) from day one. You’ll be able to manage translations via an intuitive interface, and we’ll ensure key content is properly localized, not just auto-translated. We also guide you on SEO for each language version.
Absolutely. The entire system is built on WordPress with a custom admin structure. You’ll be able to edit pages, add blog posts, update pricing or visuals - all without technical knowledge. We provide training and documentation, and you can always ask questions later.
Yes, and we often recommend it. The calculator is tailored to your pricing model and service logic. You define how prices are calculated, and we’ll build an intuitive tool that your customers can use to estimate their cost - reducing friction and increasing conversions.
Not a problem. We can work with what you have - even smartphone photos - and guide you on how to improve them. We also offer visual direction and can recommend illustrators or designers when needed. Your visuals will match the tone of the site and help build trust.
Yes. The site is modular and scalable. Whether it’s new service pages, forms, automations, or booking systems - we plan the structure in a way that allows for smooth future upgrades without rebuilding everything from scratch.
We work in clear stages: discovery, content structure, design, development, and launch. You’ll receive structured checklists, regular updates, and previews throughout. We’re proactive and collaborative - even if you're not technical, the process will feel transparent and manageable.