Summary
SIA LUXURY needed a multilingual, scalable eCommerce solution for both retail and wholesale customers.
2410 developed a WooCommerce-based platform with supplier integrations, role-based logic, and automated translations.
A high-performance online store with demo launch, B2B/B2C features, multilingual support, and ERP-ready infrastructure.
Client story
When the team behind SIA LUXURY approached 2410, they had a clear goal: build a powerful online store that could serve both everyday customers and business buyers. But they also had a long list of specifics - automatic product imports from suppliers, tax logic with reverse VAT, and multilingual support.
Their experience with previous systems made them cautious, so everything had to be scalable and thoughtfully planned. 2410 jumped in with a hands-on approach, helping the client clarify their technical needs, advising on design choices, and even handling communication with third-party ERP providers.
The collaboration was intense but productive, and the result is a smart, flexible platform ready to grow alongside the business.
Project overview
Development of a multilingual online store based on WooCommerce for SIA LUXURY. The website targets both retail (B2C) and wholesale (B2B) clients, providing a seamless eCommerce experience across languages (LV, RU, EN).
The platform supports automatic import of products from three suppliers - Riba Mundo, Wortmann, and Elko - through a dedicated data server that processes and syncs information with the main storefront. Product descriptions and categories are automatically translated using Google Translate via BrightData proxies, ensuring localized content across all markets.
A scalable dual-server infrastructure was built to handle growing product data, automate updates, and allow future expansion. Export functionality to Latvian comparison portals like Salidzini.lv, Kurpirkt.lv, and Ceno.lv is integrated, following their XML specs.
Custom tax logic, including reverse VAT, is built into the platform to handle different business roles. A dynamic B2B/B2C role system ensures role-based pricing and payment workflows - Paysera for retail and invoicing for wholesale.
The platform is optimized for growth with planned 1C ERP integration and protection via Cloudflare and WordPress security plugins. A demo version was rapidly deployed to support early-stage supplier and investor presentations.
- SIA LUXURY
Key features delivered
- Product import from Riba Mundo, Wortmann, and Elko suppliers
- Automated translation of product details
- B2B user role with custom registration and invoicing
- Tax configuration including reverse VAT logic
- Export of product feeds to Salidzini.lv, Kurpirkt.lv, and Ceno.lv
- Payment integration via Paysera
- Courier integration with Omniva, Circle K, Latvijas Pasts, DPD, Venipak
- Return request page with email notifications
- Multilingual UI with flag icons in language selector
- Live demo store for early presentation
- Cloudflare-based security setup with plugin recommendations
Technology stack
The result
Launch of the Demo Store
To kick off supplier negotiations and investor presentations, 2410 launched a demo version of the store just 7 days after project start. It included the core WooCommerce installation, selected theme setup, and demo content.
Note: This early version helped validate the concept and start building trust with partners.
Interface Designed for Multilingual eCommerce
The store is built using the Machic WooCommerce theme (Home-2 layout) and tailored for multi-language needs using WPML.
Users can easily switch between Latvian, Russian, and English, with flags enhancing UX.
Homepage layout showing clean design and language switcher
Automated Imports and Product Listings
One of the most critical achievements was implementing automated product import from 3 different suppliers.
- Daily syncs with supplier data (via CSV/XML/API)
- Automatic content translation
- Tax logic application depending on product type and customer role
- Display of delivery time per supplier
Product card shows translated content and dynamic tax/delivery info
Optimized Architecture for Performance
The solution uses a two-server architecture:
| Server | Purpose |
|---|---|
| Data Server | Handles supplier syncs, translations, exports |
| Frontend Server | Hosts WooCommerce, handles customer traffic |
Tip: This separation allows future integration with 1C ERP without affecting the frontend performance.
Smart Role Management: B2B & B2C
The platform features a role-based system:
- B2C: Checkout via Paysera, standard pricing
- B2B: Custom registration with approval, invoice-based checkout, reverse VAT logic
B2B users see net prices and categories marked as reverse VAT, fully automated by a custom plugin.
Translations: Over 44,000 Strings
Using a combo of Google Translate API + WPML, the store automatically translates:
- Product names and descriptions
- Categories and attributes
Manual override is possible through the admin panel via WPML > String Translation.
SEO & Aggregator Ready
The store is ready for export to major Latvian price aggregators like:
- Salidzini.lv
- Kurpirkt.lv
- Ceno.lv
Each export follows the exact XML schema required by the platforms, improving visibility and click-through rates.
Secure and Ready to Scale
All traffic is routed through Cloudflare, providing DDoS protection, caching, and HTTPS. Admin tools are locked down, and security plugins are pre-installed.
Note: Project was deployed on scalable cloud servers (DigitalOcean) with flexible hosting plans.
Final Words
The result? A fully functional, scalable, and multilingual eCommerce store built on WooCommerce, tailored to the needs of SIA LUXURY. It’s live, localized, and already processing supplier data automatically.
With a modular backend, advanced role logic, and future-proof infrastructure—this store is ready for serious growth.
Thinking about building a similar system?
Below are common questions we get from clients interested in multilingual, supplier-integrated WooCommerce projects. These insights are based on real-world challenges and solutions, like the SIA LUXURY case.
Yes, we build a dedicated data server that handles integrations with various supplier formats - CSV, XML, or API. Each supplier can have unique update schedules, tax logic, and delivery terms. The system imports and normalizes this data into WooCommerce automatically.
Absolutely. We create a custom role system that separates B2B and B2C logic. B2B users go through a controlled registration process and see tax-free or reverse VAT prices. Their checkout is invoice-based, while B2C clients use standard online payments like Paysera.
Yes, we integrate WPML and Google Translate API to handle multilingual content. Product names, descriptions, and categories are translated automatically. The admin has full control to edit translations manually if needed. Language switchers with flags are also included for better UX.
We support automated exports in the required XML format for each aggregator. You’ll be able to choose which products to export, and the system will keep those feeds updated. Salidzini, Kurpirkt, Ceno.lv and others are fully supported.
Yes. We design the architecture to allow smooth future ERP connections, such as with 1C or similar systems. The product data flow is already modular, so pushing orders or syncing product stock with an ERP can be handled through a dedicated integration module.
Security is baked into the deployment process. We route all traffic through Cloudflare, use vetted plugins only, and configure admin access restrictions. For added protection, we recommend optional monitoring and advanced firewall setups depending on traffic levels.
Yes. We usually launch a demo version within 7–10 days from project start. This includes theme setup, demo content, and supplier integration with limited features - perfect for pitching the concept or onboarding partners early.